Finest Seafood and ’t Vispaleis are now Salty John Seafood

In the competitive world of fish sales and distribution, the collaboration between Finest Seafood and ’t Vispaleis represents a significant step forward. This strategic alliance is primarily aimed at strengthening their market position and increasing customer satisfaction.

Webshop as the anchor point

Finest Seafood’s wholesale operation is undergoing a complete transformation into Salty John Seafood—an investment that, according to Joerie and Gianni, opens up many new opportunities. One of these is the launch of their new website, www.saltyjohn.be. This website allows private customers to order fresh fish, delivered throughout Belgium and the Netherlands. With the principle “from boat to plate in 3 days”, the company guarantees exceptional freshness and product quality. The website will be available online from early February.

This partnership combines the best of two worlds: the scale of wholesale with the finesse of retail. Vispaleis, a family business that places craftsmanship at the heart of everything, will be the driving force behind private sales. This is supported by Joerie’s team, where top fillet specialists fillet, process, portion, and pack fish daily. “We act as a central hub for our wholesale business, fish shops, and webshop. This allows us to keep an even shorter supply chain and meet customer demand faster and better,” says Joerie.

The Salty John Oyster Club

Alongside the rebranding and the new webshop, Salty John Seafood will also focus on events. “There’s strong demand for high-end seafood catering. With our strong catering team and direct sourcing, we can offer this perfectly,” Gianni explains. A recent successful event for 140…